The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today’s top start-ups.
Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.
Broken into three sections with 100+ lessons, this no-nonsense book will help you:
• Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line.
• Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs.
• Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto you next creative endeavor with ease.
With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.
Silicon Valley is full of start-up success stories; every day stories emerge of a new company with the potential for a billion-dollar valuation and plans for global domination.
But what can we really learn from these stories? How many of these start-ups are genuinely successful in the long term? When nine out of ten start-ups end in spectacular burnout, how can we ensure our own success story?
While most books and press focus on the more sensational moments of creation and conclusion, The Messy Middle argues that the real key to success is how you navigate the ups-and-downs after initial investment is secured. It will give you all the insights you need to build and optimize your team, improve your product and develop your own capacity to lead. Building on seven years’ of meticulous research with entrepreneurs, small agencies, start-ups and billion-dollar companies, Scott Belsky offers indispensable lessons on how to endure and thrive in the long term.
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